Where Agents Got Stuck

The app tried to do too much without guiding the user.
Property data, contact details, and deal status lived side by side but without a clear hierarchy. Important information like price, availability, and ownership competed for attention. Navigation felt inconsistent, actions were buried behind icons, and agents often had to pause just to understand what they were looking at.

Instead of moving deals forward, the experience slowed them down. Momentum was lost. Confidence dropped.

Designing a Clearer Workflow

We redesigned the experience around clarity and speed.

Property information was reorganized into structured, card-based layouts that surface what matters most: status, price, location, and key specs, at a glance.

Contacts, properties, and actions were given clear roles. Each screen was rebuilt to support quick scanning, fast decisions, and effortless follow-ups, helping agents stay focused on closing, not searching.

Our Mission

In a fast-moving real estate environment, hesitation costs opportunities.
Our goal was to help agents instantly understand property status, manage contacts efficiently, and move between tasks without friction.

By introducing predictable layouts, calm visuals, and consistent interaction patterns, we created an experience that feels reliable, one that works quietly in the background while agents do what they do best.

The roadmap

We mapped the full agent journey, from reviewing listings to managing client relationships and removed unnecessary complexity at every step.

Property cards were redesigned to show status and value immediately. Contact profiles were simplified to highlight ownership, activity, and quick actions. Navigation was streamlined so users always know where they are and what comes next.

Design Choices That Mattered

Clear status indicators.
Scannable property cards.
Consistent icon behavior and spacing.

Information was grouped logically: properties, contacts, and actions each had a defined place. Labels replaced ambiguity, visual noise was reduced, and every interaction was designed to make the next step obvious without explanation.

The Results

The redesign didn’t just feel better, it delivered measurable impact:

+58% faster property review time
+41% increase in daily active agent usage
+36% improvement in contact-to-property follow-ups
−47% navigation-related errors
−52% internal support and clarification requests