How To Increase Positive Google Reviews are important for businesses who market to Next-Gen users. Why? According to the internet user behavior that has been monitored, 93% of consumers think that favorable responses are crucial.
Statistics show that positive reviews from other Internet users have a big effect on 9 out of 10 customers when they make a purchase.
Here are the best techniques to improve positive Google feedback:
- Verify that your Google Business Profile is verified.
- Customers should be shown how to do it.
- Your website should contain a link to your website.
- Make a brief, attractive Google review link shortcut
- Create a testimonial/rating section for your website.
- Incorporate a footer CTA for direct Google Reviews.
- Make cards that say “Leave Us Feedback”.
- In-person request
- Through posts on social media, request evaluation
- React to previous responses
- Make an explanatory video.
(Create Image like Example below)
The Statistics behind Good Reviews
Positive comments doubled purchases by 220%.
9 out of 10 will end up reading good feedback.
59.9% The highest number of Feedback comes from Google
After reading six responses, 73% formed an opinion.
82% of people won't buy from a 3–4 star rated brand.
Positive comments drive 48% of visitors to a company's website.
90% of purchasers assume a response is fake if there aren't any bad ratings.
Develop the habit of healthy Google business reviews.
Consumers trust what others say. Many people feel stranger evaluations are as reliable as personal recommendations. Anyone who stands to gain from it should regularly request Google evaluations from satisfied customers. If you make it easy for customers to evaluate your business on Google, more people will do so, which will improve your search engine results page rating, brand image, and potential revenue.
The advantages of good Google reviews
Although submitting online feedback is a quick and easy process, there are ongoing benefits. If you manage to get more good comments and ratings it will not only prove credible but will also help you grow. If you haven't already, you should prioritize Google business ratings in your local SEO plan. To understand this, read the following statistics and facts:
- More word of mouth, more leads
(88%) users prefer user comments to personal recommendations. If a Google searcher sees good feedback, they are more likely to take action and visit your site. - Possibilities for a tenfold increase in purchases
Before buying, consumers check ratings. They read 10 responses before deciding. It surely boosts sales. - A higher ranking is associated with more ratings.
Google gives preferential treatment to businesses with many favorable responses. Even the search giant has acknowledged its importance as a local SEO ranking factor. - There are numerous positive reviews.
Replying and responding to comments is free of charge. Having your business endorsed by online users is like getting a free promotion on the most reliable platform in the world.
The process of maximizing Word of Mouth
There are a few requirements that must be met in order to receive ratings and evaluation, which are very important to note:
- You must be familiar with Google's guidelines.
When asking for evaluation, you must adhere to their Terms of Service. This means that instead of providing any incentives, you should instead check to determine if your clients seem to have had a good or bad experience.
- Your business must be on Map Packs.
By doing this, a Google Business Profile will be created where people can rate and provide user experience of your business. - Your GMB page must be confirmed. Once you add your business to Maps, a business profile is created automatically, but you don't own that profile. To claim your business profile, you must first build a GMB page and authenticate the page's authority.
These preparations are crucial not only because they lay the groundwork for the following methods, but also because they equip you to deal with the deluge of opinions that will come your way once you start using those strategies.
Get detailed insight into good feedback:
- Verify your Google Business Profile
You can't reply to user comments unless you have a GMB account. Review management is important because ratings have a big effect on what people buy and are a ranking factor in Google.
- Assist them in the process.
Posting a comment whether good or bad on Google takes around a minute from start to finish. You'd think it would be simple. Okay, so there's a way to get there. The patron must:
- Initiate a search for your company on Google Maps.
- If you tap on it, Google will load your company's information.
- To view feedback, visit the Reviews tab on your profile.
- To leave a response, just click the link.
- Link out to your profile from your website
If a customer wants to rate your business, they'll likely visit your website first. Include a clean, easy-to-locate call to action that's simple to recognize on every page: example
- Keep it short
It's simple to add this link to a website button or anchor text. There are offline ways to collect online feedback where this string won't work. You can shorten and customize your review URL with free tools like bit.ly.
- Website feedback is important.
Better yet, redirect the users to give share user experiences (or reviews in general) on their own page on your website which can be reached from your main menu easily.
- Keep feedback CTA in your footer
In addition to or instead of a Google reviews page, you may choose to incorporate it into your website footer. In this manner, you don't have to decide where to place the CTA.
- Create “Help us improve” cards
The shortcut link from #4 is useful for this offline way of gaining more user responses.
- It’s better to ask in person also
In-store staff can be educated on how to solicit evaluation and direct clients to the relevant portion of Google My Business.
- Encourage good Social media comments
If your consumers use social media, post the review request link there.
- Reply to previous comments
By engaging with previous comments left by customers, You show gratitude towards the users who left their valuable opinions on your product and services.
- Interactive video.
Even with a quick link, some buyers may watch the process unfold. Create a quick video about user feedback for your business.
FAQ:
Why isn't my Google rating going up?
Feedback is not updated in real-time and you need to wait for that. As a result, it may not always match the average score with the actual response left on the GBM. You need to wait a few days in order to see the updated scores.
How do I promote a positive Google review?
There is a 60:40 ratio when asking for a response, thus one must ask for a maximum response after completing their service to encourage more people to offer evaluations or just make a difference in your customer's life. It builds community faith. Send them mail or create a rapport with past customers to hire you again with valuable offers.
Does Google tell who reported a review?
No, Google doesn't notify businesses that leave comments. Google keeps this data secret from business owners.
How do you generate more positive reviews?
- Make it simple.
- Positive social media interactions
- Follow up personally.
- Motivate customers to help spread the word.
- Feedback Sharing on social media.
- Plan a Contest.
- Make checkout easy.
- Professionally address bad feedback.
How can you tell if reviews are fake?
To help you avoid being duped, let's take a look at some of the warning signs of bogus comments.
- Just a comment with a sugar coat with no added value.
- Extravagant humor
- An emphasis on unimportant details
- The Product Was Not Actually Bought by the Reviewer.
- Promoting a free item.
